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Headlines-Using Twitter to Test Headlines


Twitter is a great way to test your headlines and short copy effectiveness. Hundreds of followers and a 140 characters maximum makes for a powerful marketing test environment. Twitter is a quick and efficient way to see if your headlines convert...
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Google goes to the Amazon


Last month, a group of Googlers traveled to Brazil, to conduct our first-ever project in the Amazon. Organized by our Google Earth Outreach team, we went at the special invitation of Amazon Chief Almir Naramayoga Surui, who'd invited us down to...
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Scott Berkun to Head the Schedule of Managing Desi


We are happy to announce that Scott Berkun will keynote our Managing Design Projects conference in February. This is very exciting for us and having heard Scott present in the past I am confident he will really get things off on the right foot. We...
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Defining Twitter


Over the holiday break I spent my time visiting with family and old friends. The trip was an eye opener for me as I realized the things we write about on Microblink were completely foreign to them. This does not just include my parents, aunts and...
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The Cloud is Falling


Yes, the cloud is falling. And on-premise software executives are lining up to explain to us why the cloud computing era is distant and the promise of SaaS and PaaS is false. I will let you decide after reading this post by Vinnie and the original...
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Dealing with rater over-confidence


With good performance review processes, you have the employee complete a self rating before you meet. Generally many employees rate themselves quite hard, or on par with your views of their performance. But what do you do if the person has rated...
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